We must understand that we are always selling. When you go for a job, you are selling intellect, labor, and your personal brand. When you go for a proposal, you are selling your services and what makes your brand stand out. 
The sales process begins and ends very quickly. An "elevator pitch" is important because it communicates the most important aspects of your business and services within that short amount of time. Elevator pitches are important, how to be prepared to go deeper into detail if the opportunity arises.


  • Explain what pitching is and why it matters

  • Create and deliver an exceptionally effective presentation or pitch 

  • Learn to strategy in answering questions and address objections with poise and eloquence

  • Know real-world pitching tactics and strategies

  • Draft and execute your own elevator pitch

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