DEVELOP YOUR BRAND VALUES AND IDENTITIES
When you need to leave a note, do you use sticky paper or a post-it? When you’re ordering a fizzy drink, do you ask for a cola or a Coke? How about when you’re searching online; do you use a ‘search engine’, or ‘Google it’?
In order for the business to succeed, stay in the market for an extended period of time, and acquire customers' loyalty, it must be built and operated as a brand. People tend to trust brands and excellent quality branding becomes people's default purchasing option.
Branding and Marketing Concepts/Insights
Top techniques for finding the best brand names
Learn basics of color and typography to choose the right combination for your brand
Use images to increase awareness and maintain the consistent brand experience
Create a brand personality and communication tones to build a relationship with your customers
Design great looking logo on a budget or learn tips on hiring copywriter and designers
Practice in creating a brand with value, mission, purpose, and personality